Spelling Software Examined By Various Software Reviewers


Are you a good speller? If you said “yes” then you’re already far ahead of the crowd – these days, not many people are confident or proud of their spelling skills. Heavy users of texting abbreviations and internet lingo in particular often feel their spelling skills have become somewhat rusty.

That’s why there’s a definite shift towards the use of spelling software, programs that help people improve their current skills, or learn how to spell starting with the basics.

Ultimate Spelling™ is one such spelling improvement solution that helps people master this essential skill. A variety of impartial reviews on Ultimate Spelling™ make it immediately evident that Ultimate Spelling™ can help people master orthography in little time and with minimum effort.

Ultimate Spelling™ receives 2014 Excellence Award by TopTenReviews

TopTenReviews is an opinion leader in software reviews, trusted by thousands of readers worldwide. Ultimate Spelling™ along with 8 other spelling improvement software went under rigorous scrutiny by the TopTenReviews editors. The evaluations culminated with the release of the TopTenReviews rankings and awards.

eReflect’s Ultimate Spelling™ was awarded the top place along with the company’s Gold Award and the 2014 Award of Excellence. Ultimate Spelling™’s competition made do with the second and third places, confirming the effectiveness of Ultimate Spelling™ in improving people’s orthography quickly and effortlessly.

The combination of cutting-edge tools, a personalized learning approach, and a dictionary-size word database were some of the reasons why Ultimate Spelling™ was awarded the TopTenReviews 2014 Excellence award. The editors at TopTenReviews gave Ultimate Spelling™ a score of 9.88, with a 10/10 rating for its progress tracking report technology and range of features.

Vocabulary learning site heaps praise on Ultimate Spelling™ for its effectiveness

While TopTenReviews was conferring excellence awards to the spelling improvement software by eReflect, the editors at Vocabulary.co.il (part of the Vkids company) were preparing their own review of the software.

As the editors note in their introduction, text-speak has made many people sloppy language users and this can have its toll on how efficiently people use language, in speech as well as in writing.

To offset bad spelling skills and habits, Vocabulary.co.il suggests trying Ultimate Spelling™. Their review of Ultimate Spelling™ ends with this quote: “Whichever way you look at it, Ultimate Spelling is learning to spell made very simple, and does exactly what it says on the packet.”

The Ultimate Spelling™ reviewers analysed the program’s features and integrated technology, focusing on its progress tracking tool and its all-encompassing approach to learning spelling, one that caters to young spellers as well as adults.

Its comprehensiveness and rigorous no-nonsense approach to spelling mastery are two other features of the Ultimate Spelling™ the review praised. In fact, Vocabulary.co.il made a point to recommend using Ultimate Spelling™ for learning how to spell, in view of its breadth of activities and structured yet customizable learning experience.

What seems to have impressed many reviewers of Ultimate Spelling™, Vocabulary.co.il included, is the sheer size of its word database (over 142,000 words, more than any other software reviewed). What seems to be even more impressive to most reviewers is the program’s in-depth approach to word mastery.

The program doesn’t simply teach the spelling of a word and stop there. It allows the learner to truly master a word by offering more information about the word, not just its spelling. The user is provided a chance to learn the word’s pronunciation and its definition(s), and the system even offers multiple usage examples for each word so that the learner can confidently and correctly use the words they’re learning to spell.


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7 Hilariously Created Spelling Mistakes Ever In Social Media Sites!

1) What’s Wrong With C-O-L-O-G-N-E?

 

2) This Surely Made My Day

 

3) Glad It Was Not Scissor’s Salad! LOL

 

4) Time Will Heal Everything… Eventually?

 

5) Hippos Don’t Go To Church

 

6) Looking For A Job? Spell Words Correctly

 

7) Spelling Should Be Practiced!


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3 Reasons Why Every Company Should Consider Using Cloud Computing Infrastructure


“The Cloud” is more than a buzzword. Companies already taking advantage of its capacities are substantially benefiting from this technology, not least through a significant reduction in costs. By using this method, they can achieve global availability of their resources and technology and are able to scale up their business at any time and at a moment’s notice.

Companies – and especially start-ups – can use cloud computing technology to create a solid infrastructure upon which to center their business growth.

Cost-effective

By investing in cloud computing, a company immediately saves thousands of dollars that would be spent on buying costly hardware and other company-owned infrastructure.

With a substantial amount of money saved, a company can invest in other state-of-the-art technology and staff to ensure sustainable and steady success.

Seamless Performance

Businesses using the Cloud don’t need to face the usual headaches of repairs, services, and IT support. Since everything is handled remotely by the cloud company, the business doesn’t directly tackle any technical issues. The staff’s energy and focus is on the core matters of a business.

What’s more, the Cloud allows for easy and efficient sharing between colleagues. Staff can continue working at the most convenient hours, working from anywhere in the world. This techology promotes collaboration in ways not previously imagined.

In addition, cloud computing means having a much lower risk of data loss, since everything is routinely backed up.

Accessibility and Scalability

One of the most groundbreaking solutions Cloud computing offers is that of instant accessibility. Think of a limited-budget startup. Having traditional infrastructure and IT professionals on site is not only costly but also imposes an inflexible structure. Cloud computing makes outsourcing and remote work easier and efficient, while resource-sharing means that the company becomes more likely to boost growth and sales.

The Cloud is a new technology that has already had a huge impact on how businesses operate and grow. Although it is growing rapidly, in many was it is a technology that is still in its infancy. As it gets more sophisticated, it’s expected that more busineses of various sizes, budgets and orientations will adopt cloud computing. Innovation, growth and collaboration will be driven forward, and companies will be poised to take advantage of the next advancement in technology.


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Maintaining Blogger Relationships & Sharing Your Content All Over The Internet


As if real life relationships weren’t hard enough to decipher, we now need to maintain and nurture digital relationships too.

The good news is that digital relationships with your customers and potential clients are quite straightforward – there’s no reading between the lines, no giving the silent treatment.

In fact, you can maintain and advance your blogger relationships fairly easily.

Acknowledge Them

Saying “thank you” is a long-lasting way to express your gratitude to someone who follows and engages with your blog often. You can do even more than a simple thank you through the phone or email, quickly and easily:

- Thank them through a Tweet or Facebook post with a link to what you regard to be their top post.

- Ask them to guest blog. This is an opportunity to directly expose them to your audience. The more similar your niches the easier it will be to find a topic you’re both comfortable with.

- Interview them and then turn that into a Blogger Insight. Don’t go for formal; it should be a mix and match of personal and business-oriented questions to give your readers a complete idea of who they really are.

Helping those bloggers that help you is the first step towards building sustainable, long-term online relationships.

Show Digital Love

As with every human interaction, relationships between bloggers and businesses is based on one rule: they should both work towards a mutually beneficial interaction.

The practice you’re looking for here is reciprocation.

Check your fellow blogger’s site, blog, and social media accounts. Engage with them there, and then let your own network know what your opinion of them is. By helping them grow their community they will do the same for you. The good thing about reciprocation is that it’s ongoing.

Apart from sharing others’ content you can also directly engage with them through commenting, liking, and reposting their posts and tweets online.

Think Quality Over Quantity

To maintain a beneficial relationship with a fellow blogger it’s important that you both share one opinion. You both need to believe that blog post quality supersedes blog posting frequency.

Publishing blog posts every other day may be too much, and it definitely will be too much if the things you say are simply derivative posts without true value to your readers. Instead, opt for weekly or biweekly blog posts that are high quality and offer great value to readers.

Grammar, Spelling and Syntax

It’s our duty to also remind you that your grammar should be flawless.

It’s only human to make a couple of grammatical mistakes or have a misspelling slip away. But as a professional blogger, you need to be superhuman in this area. Double-check your work before you publish it to ensure your followers and readers are not put off by your seeming lack of language competence.

Your readers might not care about typos, but your fellow bloggers will see them as a reason to not engage in a professional online relationship with you. So go the extra mile to diligently proofread your work.

Working on your digital relationships is a priority you should never overlook.

Online relationships are an important aspect of digital marketing for beginners and expert bloggers alike.

Dedicate time and effort to developing and maintaining these relationships, and make use of the right tools and resources to create mutually beneficial relationships with others.

It will ultimately pay off in many ways, because you will increase your online community and improve how they engage with you. What’s more, you will be able to expand your reach to new markets and demographics that your new connections make possible.


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5 Ways To Save & Buy Items Needed For Your Child’s New School Year


School supplies for the new school year can cause your budget to go through the roof.

However, if you plan ahead, you can buy all your children’s school supplies without having to say no to what they want. With so many affordable options, there’s really no excuse for spending hundreds of dollars on back-to-school supplies.

Make A List

Devote 30 minutes to determine and write down what your child needs.

It’s best to create two different lists. On the first list, the “MUST BUY” list, include supplies that are absolutely essential. This might include a new backpack, a calendar for making note of assignment due dates, and a sturdy folder for filing any important documents that need to reach you at the end of the school day.

Your second list, the “EXTRAS” list, should include school supplies that you can either buy at a later stage during the school year, or things that you can buy less of in terms of quantity or quality (pencils, pens, labels, etc.).

Determine Your Budget

Now that you have everything written down, it’s time to put a projected cost next to each item.

Estimate the cost of each school supply in order to get a rough budget for the total. Use a calculator to make sure that you’ve got an accurate sum, and try to refer to both print and online school supply catalogues and websites to get a good idea of the range of prices.

Do Your Research

Don’t shop from a supermarket or any generic shop – unless you’re sure that’s where the lowest prices are.

You should start by going to an online shop that specializes in school supplies, or an in-store discount bin with great offers. Do your research before going shopping. It’s the most vital part of the process and one that will save you a lot of money.

Check online shops before buying anything, and talk to the parents of your children’s friends to see where they are buying their school supplies. Don’t wait to the last minute and don’t leave anything to chance; the more thorough your research, the more you will be able to save.

Shop

Now that you’ve established your budget it’s time to go shopping. You can do your shopping online or in a brick-and-mortar store, or you can shop both ways to find the most affordable offers.

First, shop for your MUST-BUY list. Then see whether you’re within budget or not. If you made the right purchase decisions, you’re more likely to have saved a couple hundred dollars, depending on how many students you’re shopping for.

Take that saved money and spend it on your EXTRAS list. Make sure that you decide who will handle school supplies shopping with the children. Don’t split the chore – have one parent do it to ensure you don’t buy things twice or spend more than your budget allows.

A Few More Tips

It’s tempting to go new school year shopping on your own; there’s no crying, no keeping children off things, no begging for the priciest school bag. But it’s important to keep your children involved in the process. It gives them a sense of ownership, and helps teach them about budgeting.

Back-to-school shopping is an experience children find interesting. If children are not particularly excited about the new school year, bringing them with you will help get them psyched for the new school year.

Saving money should of course be a priority but never skimp on things like an ergonomic backpack with padded backing and straps that are gentle on the shoulders.

Lastly, don’t forget to show that you’re excited about the new school year. It will prove to your child that school and learning are essential, positive aspects of a person’s life and that their school years are a time that should be thoroughly enjoyed.


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The Rise Of Social Media Marketing As The New Customer Relationship Management

Does your company have a social media marketing plan? Social media is more than increasing brand awareness and engaging with your existing and potential customers through online discussions and sharing.

Social media marketing is the new customer relationship management model. A space where you take advantage of your customers’ online presence in order to convince them you’re a worthwhile investment.

Social media marketing, when successfully implemented, improves customer relationships by achieving the following:

- Customers feel valued, respected, and listened to – a prerequisite for repeat sales and customer retention.

- Customers feel understood – a prerequisite for gaining consumers’ trust.

- Customers’ complaints are listened to and corrected, making customers happy and more likely to continue doing business with you.

- Long-term relationships with customers are created and nurtured, driven not by short-term profit but by building a client base of loyal customers.

The relationship is equal and not promotional, allowing the client to more easily engage with you, rather than be discouraged by impersonal spam-based e-mail campaigns.

In a sense, social media marketing is another way of saying “relationship marketing.” We use social media as powerful, affordable, and effective tools for building stronger client-business relationships and forging new ones.

How do you make social media marketing really about customer relationship building and maintenance?

Join the conversation

Don’t wait for people to retweet an event you’re promoting, or for someone else to share it through Facebook. Dive into what’s already being talked about. See what things are trending that could relate to your brand, and jump in the conversation.

Joining the conversation doesn’t mean blatant, relentless self-promotion, however. Keep your focus on:

- Discussing new trends and discoveries in your industry and niche.

- Supporting and promoting like-minded entrepreneurs and individuals.

- Finding common ground with your followers to discuss their needs and learn their expectations of your brand.

For building solid customer relationships on social media you need to be proactive, approachable, and relevant. What’s more, you need to stick to a daily social media schedule.

Get rid of the “pitchy” attitude

Of course, the main idea is that you will promote your services and goods through social media — this is your ultimate goal, after all. But you don’t have to be obvious about it.
Devote a daily tweet and Facebook post to reminding your online followers about an offer, a competition, a sale, or a product. However, don’t use social media as if it’s an advertisement, use this outlet as any other user would: to interact, share, and discuss things you’re passionate about.

If your audience senses a “pitchy” attitude – in other words, if they think you’re only giving them a sales pitch – they will be discouraged from engaging with you in the future. This will damage your customer relationships as you will soon be regarded as a profit-focused company that doesn’t truly care about its clients.

Polish your language skills

You might have a social media marketing guru handling your customer relationships online, or you might do it yourself. Whichever option you choose, make sure your grammar, vocabulary, and spelling are flawless.

Your vocabulary and general choice of words reveal a lot about your brand, your mission, and your ultimate goal. Using the right vocabulary can in fact raise you in the eyes of your audience as an expert, leading company that knows what they’re doing.

Word choices should be carefully considered, even on what might seem to be the most casual of tweets. Use language your readers can empathize with and feel enthusiastic about. Lastly, always do fact-checking and spell-checking before publishing your tweets and posts!

By implementing these principles, you will ensure your social media marketing improves customer relationships and helps your business flourish.

Cross-posted on the Ultimate Vocabulary blog.


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Spell Checkers Developing ‘Atomic Typo’ Capabilities


Dan Bloom

Everyone knows what a “typo” is, I’m sure. I make them all the time when I’m typing too fast or if I am too far away from the screen. And newspapers and websites make them, too: small typos that somehow or other worm their way into the printed text or the pixels on the screen.

Sometimes normal run-of-the-mill typos are the work of newsroom gremlins or digital ghosts; at other times, they are the handiwork of humans. And as such, they can be fixed.

But a new kind of “typo” has surfaced since newspapers went digital this century, and they are called “atomic typos.” The word was coined in 2002. A good definition might go like this: An atomic typo is a typo is spelled correctly but used in the wrong way or wrong context.

Some examples: ”nuclear” instead of ”unclear”, ”accept” instead of ”except”, ”abroad” instead of ”aboard”, ”Sudan” instead of ”sedan.”

Even in our high-tech digital world, most context-challenged spell-check systems are unable to detect an atomic typo because, well, it just can’t. And why are they specifically called “atomic” typos?

Apparently because the mistakes are so small or minute, like an atomic particle.

The term “atomic typo” has been used in computerized newsrooms for just over 10 years or so, although its use as a printing term in common conversation and news articles is very rare. In fact, you might be hearing it for the first time here. I just learned about the term a few years ago.

In plain English, an atomic typo is a very small, one-letter typographic mistake that ends up making a big difference in the meaning of a specific sentence. It could even impact an entire news article, too. Machines cannot detect the error. Only the human eye, in connection with the human brain, can do it. So much for spell check.

More examples of atomic typos that appear in English-language newspapers worldwide every day: ”county” for ”country”, ”’peace” for ”piece”, ”game” for ”name”, ”sox” for ”box”, and so on.

Spell check just cannot see these mistakes, and with fewer and fewer copy editors and proofreaders working these days, atomic typos are just par for the coarse now. Oops: I meant to type “course,” of course. See?

So the next time you see news about a government-funded study titled ”Unclear Physics,” just remember the author probably meant to write ”Nuclear Physics” — or did she?

————–
About Author
Dan Bloom blogs about spelling matters at Atomic Typo


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Don’t Be Happy With Tons Of Likes – Engagement Rates Are Way Better!

Do Facebook “likes” reflect your brand’s social media marketing success? Not really. If you want to accurately assess your social media marketing efforts, don’t look at the number of likes your Facebook posts, shares and photos are getting. Rather, look at your engagement rate.

Your engagement rate on Facebook is a great indicator of success. You’ll want to look at it often and adjust your marketing strategies according to what you find. Seeing how people engage with you online tells you what works, what doesn’t, and what needs to be revisited.

“People talking about this”

So what is your company’s engagement rate? This is a valuable insight that Facebook offers for business on Facebook. It helps you understand and quantify engagement with your brand.

The “People Talking About This” result is simply the number of actual people talking about a post you’ve shared, divided by the total number of likes your page has. This metric has a number of other indicators you need to check often, like “post reach” and “engagement.”
Engagement refers to the total of all user actions people took in relation to your page, including likes, shares, clicks, and comments. Post Reach, on the other hand, is the number of unique people who’ve read a specific post.

These metrics are very important as they indicate the engagement rate of your Facebook page. Learning to use these tools will give you tips on how to optimize your social media marketing campaign.

Improve Facebook engagement

Now that you know how to understand Facebook engagement rate, here are some ways you can boost it.

Flawless grammar – Many people don’t care for bad grammar. Others will post a negative comment or never check your page again because of a grammar mistake.

Since there are all kinds of users that engage with your Facebook page you need to ensure your text is free from grammatical mistakes to avoid grammar casualties.

Have someone proofread your posts before publishing them or use a spellchecker to catch those your eyes cannot. Either way, always double-check your grammar.

No spelling mistakes – Just like grammar, spelling is crucial. Your posts need to be free of misspellings. If you know you’re prone to mistaking “your” and “you’re” in your writing, be sure to double check each post. Run your posts through a spellchecker and always, always read your posts twice before hitting the publish button.

If you want to increase engagement on Facebook you cannot afford to distract your community and followers with spelling and grammar mistakes, can you?

Vary your content – People get easily bored and are more often than not “skim and scan” users.

That’s why it’s crucial that you alternate between different types of content. Publish your own posts, share those of others, switch between images and memes and links and longer posts.

Variety ensures the reader will be coming back for more, and if you only publish posts, people won’t engage as much with your site. Offer them a variety of interesting, relevant posts and you will increase the number of likes, shares and comments on your posts!


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You Think Humans Can Only Do Selfie? Look At This 10 Animal Selfie, #7 Is The BEST! (PHOTOS)

1) Wild Cat Doing Some Selfie

2) Panda Elevator Selfie

3) That Vain White Dog

4) Half Faced Selfie Kitty

5) Dogs Can Do Half Face As Well

6) Let’s Get Our Selfie Guys!

7) Tongue Out Selfie

8) You Dare Mess With My Selfie?

9) Sun Kissed My Face

10) Hey Buddy, Thanks for The Pics!

Educational Connection Towards Excellence With Prof. David Pecoraro of www.studentcaring.com

Colleges years are stressful times, and students can benefit from good advice given by people who know what they’re going through. Often that advice comes from other current or former students; after all, who knows a student’s issues better than a fellow student? Well, sometimes a teacher does. The advantage that a teacher has is that they’re able to stay outside of the stress and emotion that the student is experiencing, and provide thoughtful, rational, and helpful suggestions to solve the problems that they’ve watched crop up over and over again in their classrooms. A new website created by two university professors gives students the resources they need to make the most of their college years.

UV: Prof. Pecoraro, you talk about your love of teaching and the importance of helping instructors find ways to work with their students to develop a good environment for learning. If a student isn’t finding that connection with their teacher, what can the student do to improve the situation?

David Pecoraro (DP): When I began to teach I discovered that I had the ability to teach a student something and they could repeat it and make money. After five years, previous students were coming back for a visit or writing to let me know that they had not just made money on a first job, but had found a career and life direction. Discovering that I was doing much more than just helping my students to make money prompted me to take my job to a whole new level of excellence and focus.

As I became more experienced my colleagues elected me to lead faculty development initiatives with the focus on providing educational opportunities to improve teaching. At the universities where I did (and do) this, I discovered that there was a need for professors, who were hired for the knowledge and degrees that they had, but had no prior experience about how to teach. This too was rewarding because I was not only helping the professor, I was helping all of their students. All too often, colleges put their resources toward many, many, areas which have nothing to do with the most important thing; teaching excellence.

Students who are not “connecting” with their professors can be in a tough situation. Nothing in our world is more complex than the relationship between two people. We are all unique and when we connect, we are grateful. When we do not, there is no one answer that will work for every student and their professor.

In the classroom, the responsibility is primarily with the professor to connect with and teach whoever is in their class. It is the responsibility of the student to work hard and follow the professors guidelines for learning, ideally set forth in the course syllabus. If the student is still struggling to “connect”, they can (and should.):

  1. Schedule a time to meet with the professor during their office hours. (Don’t think of their office as “Teacher’s Turf,” it is a meeting place for one to one learning, and you need to become comfortable with that which is uncomfortable). Students, get your monies worth! The professors office is also a place where you may discover more about them as a person and not just the person who teaches you.
  2. Exceed the professors expectations. Do more than they ask for. Not only will you learn more, you will get the professors attention and in doing so, create an opportunity for an educational connection.
  3. Research the professor! Talk to students who have taken their classes before and understand their teaching (and testing) style. Yes, even ratemyprofessor.com can provide you with some insights, just be sure to read between the lines. Many colleges will also make available to students, professors ratings. Remember, sometimes the professors who are rated low are often exceptionally good at what they do, just more challenging.
  4. Meet with other students in the class who do connect with that professor. You will gain insights and perspectives otherwise not known to you.
  5. Find opportunities to communicate with your professor about the course material. These may include time before or after class, an email or online community forum. Even a handwritten note on the back of an assignment or test. Most professors will always respond positively to a student who makes an effort.
  6. When you complete the course evaluation, be honest and take time to provide detailed information about how the class went for you. Professors are always learning too.

UV: For many students, the amount of study and homework required in their college classes is often a shock, especially if they were previously enrolled in a public school that was underfunded or took classes that weren’t a challenge. Other than learning speed reading techniques to help get through the books and papers they’re assigned, what can students do to learn to cope with an increased workload?

DP: The first step to managing the increased workload that can come with college is to prioritize what is most important to you. This can be both revealing and rewarding.

  1. The semester begins before the semester begins. With your schedule in hand begin to calendar all your classes and the time that you will spend outside of the classroom to do homework and prepare for the next class. You can figure about three hours outside of class for every one hour in class.
  2. During your first week of classes, with the syllabuses for your classes in front of you, calendar all important dates including; quizzes, tests, mid-terms, and the final.
  3. These scheduled dates and times are not movable. Keep track of your progress as you start to live out your semester calendar. If you are not attaining the success that you had hoped for, adjust your schedule to allow for more study time or time with a teachers assistant or mentor.
  4. When an invitation for social time, or any other non-academic commitment comes to you, always check your calendar before committing. This doesn’t mean that you can’t have social time, in fact, you should! It means that you base your answer on what is most important to you for that date and time.
  5. If you discover (as you review your schedule at the end of each week) that you are spending more or not enough of your time on non-academic activities, then you have revealed to yourself that college is not that important.

    To connect with my students, I asked in a class recently, “What is your favorite fast-food restaurant?” The universally agreed answer was: “Anything open after two a.m.” This gave an insight that I did not previously have!
  6. Get enough sleep and eat healthy food.We make time for that which is most important to us. During the few short years when you are in college, you need to learn to spend your time on the most important activities. Most of us only go to college once and it is this time that often determines much of the rest of our lives.

UV: In today’s economic climate, even a four-year college degree isn’t a guarantee of employment. How do you counsel students and encourage them to continue with their education if they’re afraid they won’t be able to find a job in their field?

DP: I explain that college is about much more than increasing their ability to get a job. It is about learning how to learn, a skill that you will benefit from in countless ways throughout your lives. This became obvious to me after I was out of college. Without the structure of the courses I was required to take, I was now free to learn whatever I wanted to and I knew how to do it. Today, most employers are not interested in what you know, but in your ability to learn.

I also tell then a story about how when I was in High School, they put me into a typing class (with all girls, not bad at all) because they did not know what to do with me. I hated every minute of it! Nonetheless, I learned to type and actually hit 80 words per minute. I saw absolutely no value in this until two years latter when the personal computer became available. I had a skill that few of my fellow graduates did when I graduated. You cannot predict how, what you are learning now, will benefit you in the future.

UV: For our blog readers who are educators, what’s one thing they can do to make their classroom a more productive place for both learning and personal development?

DP: Get to know who your students are every time.

The Student Caring Project advocates a new way of thinking about college.  In the current climate of high costs, course cutbacks, and increased pressures on students’ time, students often feel more like numbers going through diploma mills than like people being educated for full and productive lives.

Cross-posted on the Vocabulary Improvement blog.


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Spelling And Grammar Are Still Important When Blogging For Your Business

Whether we like it or not, readers judge a person’s intelligence and competence by their grammar and overall language use. A series of misspellings and poor language use in a blog post can make readers question your authority to even talk about your subject, and such language errors are likely to encourage them to search elsewhere for what you’re providing poorly.

Your Credibility, Authority And Expertise Are All Challenged

Online copy is a reflection of your image, brand, and company identity. When it’s anything else but perfect it makes readers question your suitability to cater to their needs.
Poorly written online copy can sabotage your marketing strategies considerably. In fact, people are put off by misspellings and other language usage errors. More often than not, they picture you as an unskilled and sloppy writer, whose lack of talent is probably evident in areas other than writing, as well.

This can obviously harm your credibility and authority as an expert in your field. No matter how exceptionally good you might be in what you do, people won’t be convinced if you constantly confuse “there” with “their.”

It might seem far-fetched, but in reality, bad writing skills actually end up undermining your overall expertise or knowledge, despite the fact that your language skills may not in any way be directly related to your subject of expertise.

Readers Are Discouraged From Becoming Your Customers

Once out there, it cannot be easily reversed. Content you published online is available for anyone to criticize. Grammatical errors and misspellings will cause unnecessary and entirely avoidable bad talk about your writing skills and overall efficiency as a blogging professional.

When people read your work and become aware of such mistakes, their attention shifts away from what you’re saying to how well you’re saying it. Once they spot a mistake in your writing, all they can think of is your incompetency to form proper sentences. While some readers won’t be bothered by a few grammatical or punctuation mistakes, others will be so terribly annoyed they would rather move onto another blogger.

You see, language use errors make readers think that you have to struggle to get things communicated in an error-free manner. Lack of confidence in your skills means they’re likely to turn to a competitor to buy someone else’s product, even if it’s the same thing you’re offering.

Potential consumers are driven away by both real errors and a fear of future mistakes. This causes you and your business money loss or a decrease in expected sales. People won’t trust an e-commerce website when it’s jammed with misspellings and poor grammar mistakes. “Will they mess up my order as well?” Is the first thing that comes to mind.

Association With Negative Concepts

You’ve invested a lot of money and effort in establishing your small business and to see that undermined by a few misspellings is infuriating. Not that bad language use will make your company go bankrupt, but its negative influence can be tangible nonetheless.

Poorly written online copy makes readers associate you or your company with carelessness, a lack of attention to detail, sloppiness, and unprofessionalism. These are definitely not characteristics you’ll want to have pop into mind when people think about your company.

Blogging and other social media activities are a reflection of your company, and a link to a constantly changing and growing audience. The Internet offers your company an opportunity to achieve exposure to previously impossible to reach audiences. Sabotaging that potential with sloppy, error-laden copy means wasting a great opportunity for lead generation and sales increases.

Eliminating all kinds of errors in grammar, word use, and punctuation is not impossible. Be diligent about following these rules and your copy will be spotless.

  • Check spelling carefully. Twice. While spellcheckers are a great tool, don’t depend on them alone. Use your own eyes. A spellchecker won’t find contextually correct but typographically wrong copy (i.e “trough” won’t be flagged as a misspelling of “through”).
  • Focus on copy checking. Make sure your page layout is properly formatted, that the font size, type and color are readable, and that any images and symbols are displayed correctly. Reader-friendly layout is crucial in inviting readers to stay on page.
  • Proofread to eliminate any grammar, usage, and punctuation mistakes. However, don’t immediately proofread your writing. Proofread it a couple of hours later, or even on a different day. A fresher look is more likely to make errors pop out.
  • Have someone qualified to proofread it too. A professional editor or proofreader can substantially improve your writing if you don’t seem capable of doing it.
  • Be aware of common mistakes and look for those in your online copy. Everyone has common language traps they keep falling into. What are your weaknesses? Make sure to look for them in your copy. Even better, learn to prevent them from even happening by being conscious of them during the writing process.
  • Read it out loud. Hearing your copy read out loud will help you shorten sentences, and will improve your copy overall, making it more reader-friendly and enjoyable.

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